Users will soon have a updated setting that enables them to cut down on the quantity of AI-made content appearing in their timelines. This initiative comes as the service disclosed that it presently contains over 1 billion AI videos.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a widespread launch. This development aligns with a rise in AI-generated material, spurred by emerging video-generation tools.
The Broader AI Trend
Recent reports that approximately 10% of the fastest-growing content creators on another major platform exclusively feature content made by AI. A significant portion of this content is considered mass-produced AI material, a label for substandard, bulk-generated content that is often absurd or dreamlike.
Our research shows that numerous viewers appreciate content produced via AI tools, from digital art to educational videos, and we intend to offer the community the power to increase or decrease of that, according to their own choices,” stated a spokesperson.
AI on the Platform
The service announced that there are currently 1.3 billion videos on its service labeled as made with AI. Collectively, in excess of 100 m videos are added to the platform every day, making AI-generated material a limited part of its overall inventory.
User Control Features
Viewers will be able to reduce or increase the volume of AI-generated videos they watch by accessing the content preference setting in the app and choosing “AI-generated content”. Additional categories that can already be adjusted under the filter include news, style, beauty, and movement.
AI Disclosure Rules
The platform’s policies oblige content makers to tag “realistic” AI-generated content, and it forbids malicious deepfakes of public figures or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
Additionally, the app will henceforth attach an “AI-made” label to content made using its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This action is intended to stop users from trying to circumvent the labeling process.
AI Literacy Programs
The company is furthermore establishing a $2 million awareness program for professionals and institutions to produce educational content about ethical AI use. This initiative will benefit educational bodies dedicated to educating computer science.
Content Safety Approach
TikTok has defended its safety measures, amid controversy over intentions to cut jobs for numerous review team members in Britain. The company is expected to cut a significant number of roles in its trust and safety division in its British office, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official stated that staff-based oversight would continue to be important, but AI can protect employees by removing the most distressing content ahead of it gets reviewed by staff. TikTok stated a 76% decrease in disturbing and violent content handled by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is really helping us operate efficiently.”
